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Understanding dofollow, nofollow and sponsored links

Publié le 24 Avril 2026

Understanding dofollow, nofollow and sponsored links

Hello everyone! Today, we are going to talk about a topic that puzzled me quite a bit at first: the famous dofollow, nofollow and sponsored links. If, like me before, you were not quite sure what these are and why they matter, this article is for you!

1. What is a dofollow link?

A dofollow link is simply a normal link. When Google or another search engine sees this type of link, it will follow it and give "credit" to the site it points to. This is what we call "link juice".

Example of a dofollow link (by default):

<a href="https://www.exemple.com">Visitez Exemple</a>

No need to add anything — all links are dofollow by default.

2. What is a nofollow link?

Nofollow was created to prevent link abuse in comments, forums, and other places where people tried to improve their ranking artificially.

If you add the rel="nofollow" attribute to a link, Google will not follow that link and will not pass "link juice" to the target site.

Example of a nofollow link:

<a href="https://www.exemple.com" rel="nofollow">Visitez Exemple</a>

This means Google sees the link but does not give it any SEO weight.

3. What is a sponsored link?

Google introduced the rel="sponsored" attribute to clearly identify links that are in fact partnerships or paid links.

Example of a sponsored link:

<a href="https://www.exemple.com" rel="sponsored">Visitez notre partenaire</a>

By adding this attribute, you tell Google that this link comes from a commercial collaboration.

4. What if I want to be even more cautious?

You can also combine rel="nofollow" and rel="sponsored":

<a href="https://www.exemple.com" rel="nofollow sponsored">Lien sponsorisé, mais Google ne suit pas</a>

This is what Google recommends for advertising links to avoid any penalty.

5. Why doesn't Vosposts accept sponsored dofollow links?

At Vosposts, we want to avoid problems with Google. If we accepted large numbers of paid dofollow links, Google could penalize us and lower the site's search ranking.

That is why all sponsored links are nofollow or sponsored. This protects the site and ensures good visibility for everyone.

6. How do I know if a link is dofollow or nofollow?

If you want to check whether a link is dofollow or nofollow, you can:

  • Right-click on the link and choose "Inspect element" (in Chrome or Firefox).
  • Check whether there is a rel="nofollow" or rel="sponsored" in the code.

Conclusion

In summary:

  • Dofollow: link followed by Google, passes SEO value.
  • Nofollow: link not followed, no "link juice".
  • Sponsored: sponsored link, recommended for paid articles.

I hope this helps you better understand how links work on the web. If you have any questions, leave a comment or contact us!

Tags
dofollow
nofollow
sponsored
SEO
search engine optimization
hyperlinks
Google
link juice
Envoyer à un ami
Signaler cet article
A propos de l'auteur

Understanding dofollow, nofollow and sponsored links

Publié le 24 Avril 2026

Understanding dofollow, nofollow and sponsored links

Hello everyone! Today, we are going to talk about a topic that puzzled me quite a bit at first: the famous dofollow, nofollow and sponsored links. If, like me before, you were not quite sure what these are and why they matter, this article is for you!

1. What is a dofollow link?

A dofollow link is simply a normal link. When Google or another search engine sees this type of link, it will follow it and give "credit" to the site it points to. This is what we call "link juice".

Example of a dofollow link (by default):

<a href="https://www.exemple.com">Visitez Exemple</a>

No need to add anything — all links are dofollow by default.

2. What is a nofollow link?

Nofollow was created to prevent link abuse in comments, forums, and other places where people tried to improve their ranking artificially.

If you add the rel="nofollow" attribute to a link, Google will not follow that link and will not pass "link juice" to the target site.

Example of a nofollow link:

<a href="https://www.exemple.com" rel="nofollow">Visitez Exemple</a>

This means Google sees the link but does not give it any SEO weight.

3. What is a sponsored link?

Google introduced the rel="sponsored" attribute to clearly identify links that are in fact partnerships or paid links.

Example of a sponsored link:

<a href="https://www.exemple.com" rel="sponsored">Visitez notre partenaire</a>

By adding this attribute, you tell Google that this link comes from a commercial collaboration.

4. What if I want to be even more cautious?

You can also combine rel="nofollow" and rel="sponsored":

<a href="https://www.exemple.com" rel="nofollow sponsored">Lien sponsorisé, mais Google ne suit pas</a>

This is what Google recommends for advertising links to avoid any penalty.

5. Why doesn't Vosposts accept sponsored dofollow links?

At Vosposts, we want to avoid problems with Google. If we accepted large numbers of paid dofollow links, Google could penalize us and lower the site's search ranking.

That is why all sponsored links are nofollow or sponsored. This protects the site and ensures good visibility for everyone.

6. How do I know if a link is dofollow or nofollow?

If you want to check whether a link is dofollow or nofollow, you can:

  • Right-click on the link and choose "Inspect element" (in Chrome or Firefox).
  • Check whether there is a rel="nofollow" or rel="sponsored" in the code.

Conclusion

In summary:

  • Dofollow: link followed by Google, passes SEO value.
  • Nofollow: link not followed, no "link juice".
  • Sponsored: sponsored link, recommended for paid articles.

I hope this helps you better understand how links work on the web. If you have any questions, leave a comment or contact us!

Tags
dofollow
nofollow
sponsored
SEO
search engine optimization
hyperlinks
Google
link juice
Envoyer à un ami
Signaler cet article
A propos de l'auteur

Understanding dofollow, nofollow and sponsored links

Publié le 24 Avril 2026

Understanding dofollow, nofollow and sponsored links

Hello everyone! Today, we are going to talk about a topic that puzzled me quite a bit at first: the famous dofollow, nofollow and sponsored links. If, like me before, you were not quite sure what these are and why they matter, this article is for you!

1. What is a dofollow link?

A dofollow link is simply a normal link. When Google or another search engine sees this type of link, it will follow it and give "credit" to the site it points to. This is what we call "link juice".

Example of a dofollow link (by default):

<a href="https://www.exemple.com">Visitez Exemple</a>

No need to add anything — all links are dofollow by default.

2. What is a nofollow link?

Nofollow was created to prevent link abuse in comments, forums, and other places where people tried to improve their ranking artificially.

If you add the rel="nofollow" attribute to a link, Google will not follow that link and will not pass "link juice" to the target site.

Example of a nofollow link:

<a href="https://www.exemple.com" rel="nofollow">Visitez Exemple</a>

This means Google sees the link but does not give it any SEO weight.

3. What is a sponsored link?

Google introduced the rel="sponsored" attribute to clearly identify links that are in fact partnerships or paid links.

Example of a sponsored link:

<a href="https://www.exemple.com" rel="sponsored">Visitez notre partenaire</a>

By adding this attribute, you tell Google that this link comes from a commercial collaboration.

4. What if I want to be even more cautious?

You can also combine rel="nofollow" and rel="sponsored":

<a href="https://www.exemple.com" rel="nofollow sponsored">Lien sponsorisé, mais Google ne suit pas</a>

This is what Google recommends for advertising links to avoid any penalty.

5. Why doesn't Vosposts accept sponsored dofollow links?

At Vosposts, we want to avoid problems with Google. If we accepted large numbers of paid dofollow links, Google could penalize us and lower the site's search ranking.

That is why all sponsored links are nofollow or sponsored. This protects the site and ensures good visibility for everyone.

6. How do I know if a link is dofollow or nofollow?

If you want to check whether a link is dofollow or nofollow, you can:

  • Right-click on the link and choose "Inspect element" (in Chrome or Firefox).
  • Check whether there is a rel="nofollow" or rel="sponsored" in the code.

Conclusion

In summary:

  • Dofollow: link followed by Google, passes SEO value.
  • Nofollow: link not followed, no "link juice".
  • Sponsored: sponsored link, recommended for paid articles.

I hope this helps you better understand how links work on the web. If you have any questions, leave a comment or contact us!

Tags
dofollow
nofollow
sponsored
SEO
search engine optimization
hyperlinks
Google
link juice
Envoyer à un ami
Signaler cet article
A propos de l'auteur